Social Table
Social table is an app that provides an effective solution for reducing food waste.
(Case Study 2017)
Intro
I've been interested in food waste problems for a long time. In summer of 2018, I wanted to donate some of my excess food ingredients because I went on a long trip. I found some apps for food sharing and donation, but there were minimal activities on the app. Through this project, I wanted to design an app that provides effective solution for reducing food waste.
Project Goal
I've been interested in food waste problems for a long time. In summer of 2018, I wanted to donate some of my excess food ingredients because I went on a long trip. I found some apps for food sharing and donation, but ther
Proof of concept
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Competitors
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Findings
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Reliable contents
Various reducing food waste methods
Intuitive design
Ideation
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Results
Donation Box
Deliver the donation box to the user that requested the donation box on the app. Put the food ingredient in the box, and send the box to the company at no charge.
Cooking event
Have a cooking event with neighbors. Users bring their leftover food or other ingredients. Volunteers teach cooking.
Pick up request
Many leftovers after a party? User can request a food pick up for donation.
Survey
Survey date
20-21, Oct., 2018
Number of Participants
21 (Female 85% / Male 15%)
Status
Single 80%, Couple 20%
Google Form Link
https://goo.gl/forms/igZIQZ6Va9hy0CLA2
Findings
More than 50% of participants make food waste because
“Busy or they forgot the expiration date”
47% of participants had experience of donation food.
More than 50% of participants like share foods with friends.
72% of participants won’t use the app because
“I can’t trust the food nor the people.”
Design Sketch
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Information Architecture
Task Flow
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
User Testing
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Test Group
Test Date: 19, OCT.
Number of participants : 5
Gender: Female 4 / Male 1
Age group : 25~30
Status : Single
Tech savvy: High
Occupation: Student
Interest: Design / Arts
Result
Need improvement
Provide reliable contents ( product / profile )
Timestamps on request ( date, time )
New discoveries
Product location is important to the user.
User would like to donate food, but they do not want to receive food from others.
Similar behaviors
User wants to get the packaged products such as canned goods.
Wireframe
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Final Design
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Brand Design
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
